How to Verify International Address

 With global sales and eCommerce growth accelerating, it’s more important than ever to ensure that your customers have access to accurate addresses. Address verification is used by P2P marketplaces, e-commerce sites, fintech platforms and other companies to confirm that an international customer’s address format matches the standards of their country. Without reliable international data, a business faces a number of problems including higher acquisition costs, user friction, and additional logistics challenges for shipping and delivery.

Unlike the US, where every address follows a standardized format verified by a large national agency, the world’s 240+ countries each have their own unique addressing system. Address verification software compares an international address to the database for the country it is originating in and formats it according to local standards. This helps businesses avoid waste by reducing extra shipping costs, improving the customer experience and building brand trust.

How to verify an international address

There are a couple different ways to validate an international address, but both require a third party to look up the country’s address formatting. From there, some software providers offer a customizable API that crosseschecks the address to see if it matches the data in the database. Others use machine learning and artificial intelligence to correct potential errors within an address.

Regardless of the method, a reliable third-party provider can help you save time and money by automating the process of verifying an international address. It eliminates the need for a manual review and improves accuracy and data quality.